These are examples of mailers I produced for Camping World and Gander Outdoors. I created these about once every two weeks.

The merchandisers provided databases with products, pricing, and images. The challenge was quickly creating layouts for these product-heavy pages that clearly showed pricing, had an organized look, and called out products of particular value.

When I came to the project, it was a mish-mash of text and images. Some pages that were used in both publications were being created twice, and there was little standardization of spacing and text styles.

I implemented master pages, templates, and style sheets; and used embedded layouts to cut both creative and proofing resources. In doing so, I also mentored a junior designer on proper production techniques.

Camping World Mailer

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Gander RV & Outdoors Mailer/FSI